and a successful business.

playing backgammon near the beach

While for most people playing backgammon on the beach is an ideal form of idleness (in a good sense, hopefully), for selected few, it is a source of inspiration and creation. The establishment of Wet Products Inc, a leading provider of outdoor games, beach, pool, and surf accessories with a $10 million turnover a year is rooted in a sunny, sandy backgammon games played in Los Angeles in the summer of 1980.

Billy, a business and psychology student at University of California, Los Angeles, was preoccupied with two pressing problems: his college thesis and the fact that no backgammon board was found suitable for the beach. By drawing the pattern of a backgammon board on torn pieces of a wetsuit, he solved both issues at once. Beachgammon, the improvised water, sand and sun proof backgammon board, started to grab the attention of the beach goers, so Billy, the creator, decided to base his college project on the product. The theoretical beach accessories company turned to be a real, lucrative business called Wet Products, producing and distributing everything a beach bum needs: from towels to sunscreens, kites, ukulele’s and water guns.

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